The relationship between social media and search has truly intensified over the past 12months. Both mediums are complimentary of each other. Virtually everything you do online socially impacts what you do for search and vice versa. You need to measure and understand both mediums to get the full benefit. For example, if your social campaign [...]
January 13, 2010
Social media in 2010
It’s happened; 2010 has hit us square in the face. And while we don’t appear to be commuting in flying cars, going on holiday to the moon or using computers that weigh 1.5 tons there are at least a few things we can talk about that may be realistic predictions for 2010. Social media was [...]
October 26, 2009
Social media, ROI and the importance of influence
Social media and online public relations are about listening to and encouraging conversation about a product, brand or service – therefore it can be very difficult to evaluate your ROI or convert it into numerical value i.e. inbound links. The difficulty arises because you can’t put numeric quantities around human interactions and conversations, such things [...]
August 27, 2009
Sex hungry fruits making things sticky for Maoam
Haribo, owner of the sweet brand Maoam, find themselves in an interesting PR situation. Simon Simpkins from Pontefract became so annoyed at the ‘lurid’ illustrations on the Maoam wrappers that he wrote to the Daily Mail. The story has been run by the papers and features as “Outrage over sexy Haribo sweet wrappers” on the [...]
August 18, 2009
Algorithms got me cross-eyed
Released to YouTube over two months ago LMCDuff08’s Mad Avenue Blues is only now beginning to surface at some of the more ‘traditional’ media sites. The excellent song is a parody of Don McLean‘s ‘American Pie’ and is sung as “The year the media died”. In it the big traditional media owners and buyers succumb [...]
August 18, 2009
Blogger is 10 years old
Not to discount the fact that the word blog was coined in 1997 by Jorn Barger, it wasn’t until the launch of Blogger on 23rd August 1999 that blogging really began to gain traction. There is no doubt that the launch of Blogger by Meg Hourihan and Twitter’s CEO, Evan Williams was the beginning of [...]
August 6, 2009
Twitter CEO gives baffling first UK TV Interview
Evan Williams, Twitter’s CEO was interviewed on the BBC’s Newsnight on wednesday and what followed was a rather embarrassing display of the ignorance towards new technology, poor editiorial decisions and by no means quality journalism in any sense of the word. Kirsty Wark was given the pleasure of reading out a list of questions submitted [...]
August 6, 2009
Bing's jingle competition gets surreal
Back in July the newly launched Bing announced a competition. They wanted people have to have a go a putting together a jingle. The prize wasn’t great but it was good enough for many people – an $500 American Express gift cheque. There’s now a winner and rather cleverly from Bing’s marketing team it’s a [...]
July 30, 2009
Tories: Bloggers are not important
A story got me rather riled today. Tory Politico, a blogger that in their own words, aims to “highlight the failures of the current government and promote the Conservative Party” had got in contact with the Tory press office to ask for a copy of a recent press release relating to a letter sent to Gordon [...]
June 23, 2009
Everyone makes social media mistakes, even Habitat.
Habitat, the thinking man’s Ikea, was at the receiving end of a minor twitter backlash this week. They created a Twitter account a few weeks ago and began Tweeting their offers. After a few tweets, for some misguided reason they thought that putting popular trending hashtags at the beginning of their tweet would be a [...]
February 19, 2010
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