If you’re finding you’re spending too much time online, surfing the net and watching online TV, don’t worry – you’re not alone – in the UK that is, anyway. This is the latest findings that the UK is ahead of the rest of the world when it comes to embracing new digital technologies, particularly when it comes to the internet.
At 839 minutes per week, the UK is second only to the US when it comes to time spent online. This figure is double what it was three years ago, an enormous jump in British online usage.
The report also suggests that we Britons are also fans of a dirty habit knows as ‘media stacking’; a habit whereby we combine two forms of media together such as watching TV and surfing the net.
So what are we spending 839 minutes online doing? With nearly half of us owning a Facebook or other social media account, it seems we’re probably spending our time chatting to friends and poking each other. In fact, 800,000 of us are doing this while we’re out and about, thanks to mobile technology.
Not only is the UK leading the way in internet usage, but we’re also leaders when it comes to ad spend online. The Ofcom report shows that online advertising now makes up 19% of UK advertising spend a larger share than anywhere else in the world.
One of the main contributors to the growth in popularity of the internet within the UK is the adoption of broadband technology. Nearly 60% of households now have a broadband connection and when compared to the rest of the world, this is certainly above average.
Where does it end? Well it looks like we’re only second to the US on the vast majority of tech statistics and always willing to embrace new technology, so as long as companies continue to roll out new innovations we’ll lap it up.
Related posts:
- The Great British Twitter Unmasking (or what Jonathan Ross does in his spare time)
- Facebook tries to engage users with advertising
