No, it’s not Facebook. The largest social networking site in the world is QZone, a Chinese based social networking site.
You may not have heard of it, but according to Tencent who recently published a report on the subject, MySpace following a little bit behind.
Tencent says that of the 200 million or so accounts, around 150 million of these are regularly active. On a daily basis around there are around 60 million photo uploads and around 9.5 million blog entries.
Although none of the data has been confirmed by a third party yet, QZone does have a very high success rate in attracting large numbers of users. Just last month they launched a university focused version of the social networking site and records suggest it attracted between 10 and 20 million people within the first six weeks.
As the three major social networking sites compete to be the biggest, there is one factor that Facebook and MySpace possess that QZone doesn’t; Facebook and MySpace are both huge worldwide sites and are receiving daily international signups at a rapid rate.
QZone on the other hand has stuck within China and although that strategy is working fine at the moment, if the other two players were to enter the Chinese market, QZone could come under a lot of pressure.
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