It’s happened; 2010 has hit us square in the face. And while we don’t appear to be commuting in flying cars, going on holiday to the moon or using computers that weigh 1.5 tons there are at least a few things we can talk about that may be realistic predictions for 2010. Social media was [...]
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Social media, ROI and the importance of influence
October 26, 2009
Social media and online public relations are about listening to and encouraging conversation about a product, brand or service – therefore it can be very difficult to evaluate your ROI or convert it into numerical value i.e. inbound links. The difficulty arises because you can’t put numeric quantities around human interactions and conversations, such things [...]
Algorithms got me cross-eyed
August 18, 2009
Released to YouTube over two months ago LMCDuff08’s Mad Avenue Blues is only now beginning to surface at some of the more ‘traditional’ media sites. The excellent song is a parody of Don McLean‘s ‘American Pie’ and is sung as “The year the media died”. In it the big traditional media owners and buyers succumb [...]
Twitter CEO gives baffling first UK TV Interview
August 6, 2009
Evan Williams, Twitter’s CEO was interviewed on the BBC’s Newsnight on wednesday and what followed was a rather embarrassing display of the ignorance towards new technology, poor editiorial decisions and by no means quality journalism in any sense of the word. Kirsty Wark was given the pleasure of reading out a list of questions submitted [...]
Tories: Bloggers are not important
July 30, 2009
A story got me rather riled today. Tory Politico, a blogger that in their own words, aims to “highlight the failures of the current government and promote the Conservative Party” had got in contact with the Tory press office to ask for a copy of a recent press release relating to a letter sent to Gordon [...]
Everyone makes social media mistakes, even Habitat.
June 23, 2009
Habitat, the thinking man’s Ikea, was at the receiving end of a minor twitter backlash this week. They created a Twitter account a few weeks ago and began Tweeting their offers. After a few tweets, for some misguided reason they thought that putting popular trending hashtags at the beginning of their tweet would be a [...]
Facebook testing real time search
June 17, 2009
Facebook announced on their blog today that they are testing a new version of Facebook Search. By the looks of it this is an attempted rival to Twitter‘s real time social search engine Twitter Search. The new search feature is only being rolled out to a very limited number of testers for now, but from [...]
Big changes coming to Twitter Search
May 7, 2009
Twitter appear to finally be doing some interesting stuff with their search application. Twitter search was recently integrated into the home pages of all Twitter users. This meant that rather than having to go to search.twitter.com, users could search Twitter right from their home page. The latest news is that Twitter are working on [...]
Facebook shuts down NewsFeed application.
May 5, 2009
ReadWriteWeb reported yesterday that the NewsFeed application, which allowed you to export your Facebook NewsFeed in RSS and publish it pubilcally, has been shut down down by Facebook. A Facebook software engineer, Ari Steinberg commented that “We’re certainly not opposed to enabling you to export your own content (in fact, we’re always trying to work [...]
Facebook opens up your news feed: walled garden falls down
April 30, 2009
This week, Facebook made a very significant change to what can be done with your data by opening up your activity streams to developers. What does this mean? Well it provides a number of new opportunities for what can be done with your data in Facebook. Firstly, it has spawned the creation of a new [...]

January 13, 2010
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